Writing

Once upon a time, before I became a B2B marketer, I wrote website copy, newsletters, articles and social content for businesses, alongside earlier work in journalism. The projects below show the briefs I worked with, the decisions I made and the finished copy.

My work ranges from developing a brand's tone of voice to writing within an existing direction. At accord, that has included rebuilding a migration landing page and starting a customer newsletter. Earlier agency projects covered advertising production and sustainability coaching.

Client work

Selected projects, with examples of the copy and my contribution.

Brand voice and copywriting

accord

Brand voice development and copy across landing pages, articles, email and social for a financial software partner.

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Website copywriting

Coach4Planet

Website copy for a sustainability coaching organisation, with input into messaging and page structure.

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Article writing

Fall Off The Wall

Articles for an advertising production agency, developed from SEO briefs using client information and my own research.

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Article writing

Emerald Technology

Recruitment and international hiring articles, written through Teranga Digital Marketing to briefs supplied by the technical SEO team.

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Selected journalism

Earlier work across travel, food, gaming and mixed martial arts, published under my former name, Jasmin Osman.

The AU Review

Senior writer and photographer for five years. Thirty pieces covering video games, travel and food, including hotel and flight reviews and features from Georgia, Singapore and Expo 2020 Dubai. I also interviewed musicians for the YouTube channel.

South China Morning Post

Mixed martial arts analysis for the SCMP sports desk, including a preview of ONE Championship's women's atomweight grand prix for International Women's Day.

MMASucka

I wrote a range of articles covering mixed martial arts for MMASucka.

Game Rant

I wrote about games for Game Rant, working to the publication’s editorial standards across a range of articles.

Edge Asia

I wrote for Edge Asia and developed its editorial standards.

The Truth About Gaming Disorder — print feature (PDF)