Article writing
My role: Article copywriting to technical SEO briefs.
I wrote articles for Emerald Technology while working at Teranga Digital Marketing, following briefs supplied by the technical SEO team. The work covered recruitment and international hiring, with content aimed at employers building and managing their teams.
The two pieces below show different approaches to that audience: a practical guide to conducting remote interviews and an explanation of the challenges employers face when hiring internationally.
A guide for employers conducting remote interviews, covering preparation, interview questions and the candidate experience. It gives readers practical steps they can use before, during and after an interview.
An article explaining ten challenges of international hiring, including costs, communication and employee engagement. It uses examples to make the issues concrete before introducing the client’s services.