Website copywriting
Coach4Planet
My role: Website copywriting, with input into messaging and page structure.
Coach4Planet provides coaching and training for leaders who put climate and sustainability at the centre of their work.
I wrote its website copy using the client's core messaging and initial page structure. I also helped refine both, questioning language and explanations that could leave a first-time visitor unsure what the organisation offered.
Selected copy
EMPOWER
This first module focuses on the SELF to embody the mindset and behaviors of regeneration.
IGNITE
The second module focuses on OTHERS to create a systemic stakeholder engagement approach.
TRANSFORM
The third module focuses on the ECOSYSTEM to generate business value through sustainability and regeneration.